Designing Digital
Experiences That

I craft high-performance, visually stunning websites that merge creative design with clean code — built to captivate, convert, and grow.

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What I Do

Services Built to Perform

UI/UX Design

Beautiful, user-centred interfaces that convert visitors into customers. Every pixel crafted with purpose and psychology.

Web Development

Fast, responsive, accessible websites built with modern tech and maintainable, production-ready code.

AI Integration

Embed intelligent AI assistants and automation into your site to elevate user experience and save time.

SEO & Performance

Optimised for speed, Core Web Vitals, and search engines. Rank higher, load faster, convert better.

E-Commerce

Custom online stores built to sell — sleek design, secure checkout, and optimised product experiences.

Maintenance & Support

Ongoing updates, monitoring, and performance care so your site always runs at its best.

About Me

A practical creative partner, not another disappearing freelancer

I design and build websites myself, which means the thinking, visuals, development, and launch details stay connected from the first idea to the finished site.

My focus is making the business clearer and easier to trust. Sometimes that means a sharper homepage, sometimes it means a better enquiry flow, and sometimes it means adding automation only where it genuinely saves time.

Design Systems Web Development WordPress React Automation AI Tools SEO Basics Launch Support

Clear communication

You know what I am working on, why it matters, and what needs your input. No mystery process.

Honest scope

I will tell you what is realistic, what matters now, and what can wait instead of adding noise.

Built properly

Responsive layouts, clean structure, performance basics, and launch details are part of the work.

Support after launch

Launch day is not a disappearing act. I can help refine, maintain, and improve what we build.

Selected Work

Websites, AI products, and digital systems I've built

I design, develop, and ship websites that help businesses look credible, capture enquiries, and connect the tools behind the scenes. Some projects are live client sites; others are staging or product builds that show the kind of complete digital systems I can create.

Design Develop Ship Automate
Websites & Systems
David Goodman coaching website
Live Site

David Goodman

Leadership coaching & consultancy

A professional web presence for a coach who needs to build trust quickly and guide potential clients toward a clear first conversation.

Need A credible, polished site for leadership coaching services.
Build Designed, developed, and shipped a responsive client website with clear enquiry paths.
WordPress Service Site Responsive
View Site
BBBalloonz website
Live Site

BBBalloonz

Local events & party business

A bright, direct site for a local business where visitors need to understand the offer fast and move toward booking or enquiry.

Need A memorable online presence for balloon and party services.
Build Designed and developed a mobile-friendly website with clear service navigation.
WordPress Local Business Mobile-First
View Site
Rafaelie Wigs website
Live Site

Rafaelie Wigs

Boutique service & consultation site

A polished service website for a sensitive, high-trust buying journey where visitors need reassurance before booking a consultation.

Need A refined site for bespoke wigs and private client consultations.
Build Designed and developed a calm service presentation with appointment-focused paths.
WordPress Appointments Boutique
View Site
pAIq AI workforce landing page
SaaS Preview

pAIq

AI automation SaaS

A SaaS product for Instagram DMs, built around an AI workflow that can answer, qualify, and follow up with leads.

Need A clear product presence for an automation-led business.
Build Designed and built the public landing page; onboarding and dashboard are kept private until launch.
SaaS AI Automation Product
View Site
Alfie staging website
Staging Build

Alfie

Product-style staging build

A high-end visual build with a darker, more atmospheric product presentation and a refined landing-page feel.

Need A premium frontend direction for a product-led web experience.
Build Designed and implemented a staging site focused on mood, polish, and brand presentation.
Frontend Premium UI Staging
View Preview
Aguia Fit staging website
Staging Build

Aguia Fit

Fitness & local business landing page

A responsive fitness landing page with a strong hero, direct WhatsApp action, and mobile-first conversion paths.

Need A confident digital presence for a gym or fitness brand.
Build Designed desktop and mobile layouts with clear calls to action for enquiries.
Responsive Fitness WhatsApp CTA
View Preview
Brand Support

Brand visuals that make the build feel complete

Alongside websites and digital systems, I create the visual pieces that help a business feel consistent: logos, campaign graphics, packaging, and polished brand assets.

David Goodman executive coaching workbook mockup

David Goodman

Logo and identity direction for a leadership coaching brand.

Tzlilim logo design

Tzlilim

Playful typography-led logo work for a music brand.

Bonotto handmade leather shoes shoebox mockup

Bonotto

Shoebox and tissue-paper mockup for a handmade leather shoes brand.

Seraphim HR and Admin Services office brand mockup

Seraphim

Office-style brand mockup for an HR and admin services business.

Namga Thai restaurant wooden menu mockup

Namga

Wooden menu mockup for a high-class Thai restaurant brand.

Rafaelie Wigs product packaging mockup

Rafaelie Wigs Packaging

Retail-style packaging design and product mockup work.

Need a website that looks good and actually works?

Tell me what you are trying to launch, fix, or automate and I will help you shape the next step.

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Client Context

Built With Real Business Owners

While full client reviews are being collected, these notes capture the client context behind each build and the reaction the work was designed to create.

David Goodman, leadership coach

David G.

David Goodman Coaching

Project note

Designed to make David's coaching feel credible, calm, and easy to act on, with a clear path from first impression to booked conversation.

Website strategy, design, development, and launch support.

View project
Bradley from BBBalloonz

Bradley

BBBalloonz

Project note

Built to make party planning feel simple and fun: visitors can quickly understand the offer, see the style, and know how to enquire.

Local business website, mobile layout, and enquiry flow.

View project
Natania from Rafaelie Wigs

Natania

Rafaelie Wigs

Project note

Shaped to feel personal, discreet, and polished, giving visitors confidence before they reach out for a consultation-led service.

Boutique service website, visual polish, and trust-focused copy.

View project
Denilson from Aguia Fit

Denilson

Aguia Fit

Project note

Created to deliver that immediate "this feels ready" reaction: bold hero, mobile-first layout, and direct WhatsApp paths for new members.

Fitness landing page, responsive build, and conversion-focused calls to action.

View preview
AI & Automation

Meet Jackie

Your AI assistant,
built into this site

Jackie isn't just a chatbot — she's a fully autonomous AI agent powered by n8n and OpenAI. She can answer your questions, check my real-time availability, and book a discovery call directly in one conversation.

💬
Answers questions about my work Services, process, pricing — Jackie knows it all and responds instantly, 24/7.
📅
Checks real-time availability Connected to Cal.com — she fetches live open slots so you never have to wait for a reply.
🗓️
Books discovery calls automatically Complete the booking without leaving the chat. Confirmation lands straight in your inbox.
🗄️
Logs leads to Airtable Every conversation is captured — so I always have context before our first call.
💬  Chat with Jackie
n8n · Jackie's Workflow
Jackie's n8n automation workflow showing AI Agent, OpenAI, Airtable and Cal.com integrations
Stack: n8n · OpenAI GPT-4o · Cal.com API · Airtable — all orchestrated in one workflow, zero manual work.
Questions Business Owners Ask

Before We Build

A good website project should feel clear before anyone starts designing. These answers cover the practical questions clients usually ask before working with me.

How much does a professional website cost for a small business?
The cost depends on the scope, number of pages, content, integrations, and whether automation is included. I start by understanding the business goal first, then recommend a practical scope instead of forcing a package that does not fit.
How long does it take to design and launch a website?
A focused website can often be designed, built, and launched in a few weeks when the content and decisions are ready. Larger sites, custom features, or automation workflows need more time because the project includes planning, design, build, testing, and launch support.
Do I need a web designer, a developer, or both?
Most business owners need both: someone who can make the website look credible and also build it properly. I handle design, development, and launch, so the visual direction and technical build stay connected.
Can you automate bookings, forms, emails, or client follow-up?
Yes. I can connect websites to practical automations such as enquiry capture, Airtable or CRM logging, calendar booking, AI assistants, follow-up emails, and internal notifications.
What do I need to prepare before starting a website project?
The most useful starting points are the goal of the website, examples of sites you like, your services or offer, brand assets if you have them, and any content, photos, or links that should be included. If those are not ready yet, I can help shape the structure first.
What should I look for when hiring a web designer?
Look for someone who understands business goals, not only visuals. A good web designer should ask about your offer, audience, content, conversion goals, mobile experience, and what needs to happen after someone lands on the site.
What questions should I ask before hiring a web developer?
Ask what platform they recommend, what is included in the build, how updates will work, whether the site will be mobile-friendly and SEO-ready, how launch is handled, and what support is available after the website goes live.
Can AI automation save my business time and money?
Yes, when it is applied to the right tasks. AI automation can reduce manual admin, speed up replies, capture leads, prepare call context, send follow-ups, and connect tools so business owners spend less time repeating the same work.
What tasks can AI automation handle in my industry?
AI automation can handle tasks such as enquiry intake, appointment booking, lead qualification, CRM updates, internal notifications, FAQ responses, follow-up messages, and simple reporting. The best use case depends on how your business currently receives and manages enquiries.
How much does AI automation cost for my business?
AI automation cost depends on the workflow complexity, tools involved, integrations, and whether it needs custom logic or ongoing support. A simple lead capture or booking automation costs less than a full AI assistant connected to multiple systems.
How secure is AI automation for my data?
AI automation can be built securely when data access, permissions, tools, and storage are planned properly. A good setup should only collect the information needed, use trusted platforms, avoid exposing private credentials, and make it clear where business or customer data is stored.
Will AI automation replace my employees?
In most small businesses, AI automation is best used to support people rather than replace them. It can handle repetitive admin, routing, reminders, data entry, and first responses so employees can spend more time on customer care, sales, delivery, and decisions.
Can small businesses afford AI automation?
Yes, if the automation starts with a practical problem and a clear return on time saved. Small businesses do not need a huge AI system on day one. A focused workflow for leads, bookings, follow-up, or reporting can be a sensible first step.
What are common mistakes when implementing AI automation?
Common mistakes include automating a broken process, starting too big, using AI where a simple rule would work, failing to test edge cases, ignoring privacy, and not planning what happens when the automation needs human review.
What's included in a good AI automation proposal?
A good AI automation proposal should explain the business goal, the workflow being automated, the tools involved, what data is collected, what the AI is allowed to do, where human approval is needed, the build timeline, testing plan, and ongoing support.
What's the difference between chatbots and AI automation?
A chatbot usually answers messages. AI automation can go further by connecting to tools, checking availability, updating records, sending notifications, creating tasks, booking meetings, and moving information through a business workflow.
Get In Touch

Let's Build Something Great

Have a project in mind? I'd love to hear about it. Drop me a message and I'll get back to you within 24 hours.